우리는 디자인을 통해 자아와 정보의 과잉 속에 질서를 부여하여
사람들이 대상을 있는 그대로 볼 수 있게 돕습니다.
Through design, we bring order to the excess of ego and information, helping people see things as they truly are.
Ego Inflation
The greatest obstacles to communication are the excess of ego and the excess of information.
Minimize to find Identity
Our design process begins with minimizing the expanded ego of the brand or individual. This may sometimes involve confronting one's own darkness and the reality of emptiness.
Maximize is to create Boundaries
We believe that design is about defining and maintaining the boundaries of a brand or individual. These boundaries are not limitations, but rules for preserving identity.